WINGLYF Changemakers: Aman Gupta – Redefining Lifestyle with boAt

At WINGLYF, we celebrate individuals who dare to challenge conventions, disrupt industries, and inspire a generation to live life differently. Mr. Aman Gupta, the Co-Founder and CMO of boAt Lifestyle, is one such Changemaker. His vision, resilience, and entrepreneurial spirit transformed a simple idea into a lifestyle revolution, making boAt not just a brand but a cultural movement among India’s youth. That is why we proudly feature Aman Gupta as a WINGLYF Changemaker—because he embodies innovation, perseverance, and the courage to dream big.

The Life Journey of a Changemaker

Born and raised in Delhi, Aman Gupta’s journey was never about following the obvious path. After completing his schooling, he pursued his Bachelor’s degree in Commerce from Delhi University and later became a Chartered Accountant (CA), a prestigious but conventional career choice. Yet, Aman always had the hunger to explore beyond the ordinary. He went on to earn his MBA from the Indian School of Business (ISB) and Kellogg School of Management, experiences that sharpened his entrepreneurial vision and gave him exposure to global business thinking.

The Startup Journey: Building boAt

Aman Gupta co-founded boAt Lifestyle in 2016 with a simple but powerful belief—that gadgets like headphones, speakers, and smartwatches should not only deliver quality but also represent personal style. Along with co-founder Sameer Mehta, Aman tapped into the aspirations of young India, making boAt products affordable, trendy, and durable.

Starting small, boAt’s journey was not free of challenges. Competing against international giants seemed daunting, but Aman’s marketing acumen and deep understanding of consumer behavior turned the tide. The brand’s focus on youth culture, innovation, and homegrown identity struck a chord, and within just a few years, boAt became one of India’s top-selling wearable and audio brands.

The Marketing Genius

As the Chief Marketing Officer, Aman Gupta’s strategy was simple yet powerful: connect with the millennials and Gen Z on their terms. By associating boAt with music festivals, celebrity endorsements, and sports personalities, he positioned the brand as a lifestyle statement. Today, boAt is more than just electronics—it is about identity, community, and aspiration.

From Entrepreneur to Icon

Beyond building a brand, Aman Gupta has become a role model for India’s budding entrepreneurs. His role as an investor and “Shark” on the popular TV show Shark Tank India gave millions of viewers insights into his sharp business mind, practical advice, and supportive mentorship for startups. He is not just shaping his own company’s future but also fueling India’s startup ecosystem.

Why Aman Gupta is a WINGLYF Changemaker

At WINGLYF, we believe in celebrating those who go beyond success to create impact. Aman Gupta is a Changemaker because he:

• Challenged global dominance and proved Indian brands can lead the market.

• Redefined gadgets as lifestyle accessories that resonate with youth identity.

• Inspired countless young minds to pursue entrepreneurship with passion and persistence.

• Continues to empower the next generation of startups as an investor and mentor.

Conclusion

Aman Gupta’s journey is a story of courage, creativity, and conviction. From a CA to a world-recognized entrepreneur, he redefined the Indian consumer electronics market and built a brand that millions are proud to own. At WINGLYF, we honor him as a Changemaker because his story reminds us that success is not about resources—it’s about resilience, vision, and the will to make a difference.